ReNu2Farm created an animation video to convince farmers on the use of recycling-derived fertilisers in their fertilisation strategy. The project will launch several educational tools to inform farmers on the benefits and possibilities of recycling-derived fertilisers. The aim of the animation video is to create awareness, and to show some examples of innovative technologies. This is one in a series of educational tools being developed, and will be launched by summer 2021.
The animation video is created by project partner Inagro and the external agency Meerkat. The video is 2 minutes long and available in English, Dutch, French and German.
Farmers are the target group of this video. It informs them about recycling-derived fertilisers: what is it and why should you use it? The subject is quite technical and pictures are not that appealing. With an animation video you get the (perhaps complex) message across in an accessible and clear way.