Third Cycle Highway Academy: Selling & Promoting

Essen, Germany (office building No. 3, 45128 Essen, Kronprinzenstraße 6)

28 February 2018 - 1 March 2018

Register here for the Third Cycle Highway Academy

Registration Page

This third Cycle Highway Academy will be organized on the 28th of February and 1st of March 2018 in Essen. This Cycle Highway Academy will be a two-day session, focusing on the “Selling” where the tools of the Interreg NWE CHIPS project (Cycle Highway Innovation project) will be shared.



Your preparation for the Cycle Highway Academy

Every participant is invited to send video footage of 1-2 km of ‘their’ cycle highway (where quality/maturity is high… or very low, as contrast. “challenges” and “benchmarks”) including gpx track. This footage will be used during the academy to increase the level of interactivity.
Please bring warm and appropriate clothing for the cycle excursion and an umbrella as fallback.

PRELIMINARY AGENDA of the third ACADEMY will focus on the SELLING part of the CHIPS Lifecycle:

Wednesday 28/02/2018

12:00-13:00 Registration and Welcome Lunch with sandwiches
13:00-13:30 Introduction to the Academy & Meet the CHIPS project and CHA participants in a glance
13:30-14:30 Key Note by Michael Adler – A strategic vision on cycle highways and their promotion.
14:30-14:45 Break
14:45-16:15 How to calculate the cost-benefit analysis for your cycle highway? – Different tools to calculate cyle highway benefits and savings.
16:15-16:30 Break
16:30-17:45 How to sell your cycle highway to local decision makers” – ECF & Radboud University
In this interactive session we train participants to better influence their local decision makers.
17:45-18:00 Recap of Day 1
18:00-18:30 CHIPS Regional Press Conference
19:00- Dinner

Thursday 1/03/2018
8:30-9:00 Welcome
9:00-9:30 Where to find innovative products to upgrade your cycle highway? Presenting the Product & Service catalogue (Bert Celis, Flanders’ Bike Valley)
9:30-10:15 How to brand your cycle highway as a mobility product? – VR Living Lab (Joost de Kruijf, NHTV)
10:45-11:00 Break
11:00-14:30 Lunch + Return to the meeting venue
14:00-15:00 Cycling Excursion including lunch and return by train to the venue – Bikes will be provided from regional bike rental system
14:00-16:45 How to increase the amount of cyclists on your cycle highway?
16:00-17:00 Conclusions & Recommendations of the Third Cycle Highway Academy



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